Marketing Events to Students – On-Demand Training

Engagement Strategies Beyond Emails & Social Media

Traditional ways to engage students are no longer achieving the same success. Students are overrun with emails, texts and social media. At the same time, they are expressing their frustration over never knowing what is going on and feeling disconnected from campus and peers.

It’s a dilemma. Campus faculty and staff plan events and no one attends. Students feel a loss of community. The result:  a lose-lose for everyone.

Our presenter shares feedback from students on ways they want to receive information and guides you as you re-imagine your communications and marketing strategies.

Find new – and reinvent old – ways of marketing to reach your ever-changing student population. Be solution focused with a creative mindset for success in your communication and outreach and engagement efforts.

Topics Covered

Gain crucial, actionable takeaways that will help you:

• Learn specific strategies on how to engage with students around marketing of events and programs.
• Explore ways to adapt traditional marketing strategies to current needs.
• Outline ways to fuse new methods with current structures and budgets.
• Unleash your creativity while continuing to stay laser-focused on results.

Presenter

Ali Martin Scoufield (she/her) is a scholar-practitioner with twenty years of experience working and leading in higher education. Ali believes in the importance of blending research with practical application and demonstrates this as a Doctoral Teaching Fellow and Research Assistant at Cleveland State University (CSU). 
Click here for full bio.