{"product_id":"alumni-engagement-november-19-2026","title":"Alumni Engagement – November 19, 2026","description":"\u003ch1\u003eThursday, November 19, 2026\u003cbr\u003e2:00 – 3:15 pm ET\u003c\/h1\u003e\n\u003ch2\u003ePractical, Data-Driven Social Media Communication Strategies That Transform \u0026amp; Strengthen Campus Connections\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eAcross higher education, alumni and communication teams are being asked to reach more students, engage more alumni, and strengthen campus connection in an environment where attention is scarce and digital habits shift constantly. Many institutions still rely on instinct, tradition, or “what feels right” instead of what the data shows.\u003c\/p\u003e\n\u003cp\u003eJoin us on November 19, 2026, as our expert presenters share the practical, evidence-based strategies they used to rebuild their entire social media presence using a disciplined, year long audit and student worker driven storytelling approach. Their focused alumni engagement strategy resulted in significant, measurable growth. Their social media accounts saw dramatic improvement from FY24 to FY26 with a reach increase of 1,316%, interactions increase of 2,367% and a net followers increase of 390%.\u003c\/p\u003e\n\u003cp\u003eHarness the opportunity to engage alumni in a meaningful way to ensure that you are building the strongest and most connected alumni. Build a more connected alumni community ready to give back with their time, talent and treasure.\u003c\/p\u003e\n\u003ch2\u003eTopics Covered\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eGain the tools and strategies you need to help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReplace instinct with a disciplined audit and data to turn a scattered social media presence into one with significant growth.\u003c\/li\u003e\n\u003cli\u003eEmpower student workers to tell your campus story with authenticity and creativity.\u003c\/li\u003e\n\u003cli\u003eEngage alumni strategically by focusing on content that builds pride, nostalgia and connection.\u003c\/li\u003e\n\u003cli\u003eEvaluate results continuously to refine your communication plan and sustain growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePresenter\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/Dr._Katie_Burke_Headshot_Circle.png?v=1718719707\" width=\"100x100\" height=\"100x100\" alt=\"Headshot of Dr. Katie G. Burke\" style=\"margin-top: 5px; margin-right: 10px; margin-bottom: 20px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Katie G. Burke\u003c\/strong\u003e serves as the Assistant Vice President of Alumni and Community Engagement for Florida Atlantic University located in Boca Raton, Florida.\u003cbr\u003e\u003ca href=\"https:\/\/paper-clip.com\/pages\/presenter-bio-dr-katie-burke\" target=\"_blank\"\u003eClick here for full bio.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eInvite your entire team for one low price!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLive 75-minute online session with carefully selected expert(s)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnlimited access for your entire team to view webinar recording for two years \u003cem\u003e(available after live event)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterials for your team (handouts, discussion questions, etc.)\u003c\/li\u003e\n\u003cli\u003eCertificate of completion for each participant\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size: 75%;\"\u003e\u003cem\u003eInstructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network\/server, email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 75%;\"\u003ePaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e at least two weeks in advance of your participation.\u003c\/p\u003e","brand":"PaperClip Communications","offers":[{"title":"Default Title","offer_id":52473691078876,"sku":"AC2267 Alumni Engagement 11.19.26","price":429.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/11.19.26AlumniEngagement.png?v=1788897305","url":"https:\/\/paper-clip.com\/products\/alumni-engagement-november-19-2026","provider":"PaperClip Communications","version":"1.0","type":"link"}