{"product_id":"assessment-101-october-7-2026","title":"Assessment 101 – October 7, 2026","description":"\u003ch1\u003eWednesday, October 7, 2026\u003cbr\u003e2:00 – 3:30 pm ET\u003c\/h1\u003e\n\u003ch2\u003eStrategies for Collecting High-quality, Student-centered Data That Drives Meaningful Decision-making\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eMany colleges and universities recognize the importance of assessment, but collecting meaningful data remains a common challenge. Too often, staff are unsure where to begin, rely on familiar tools like surveys that contribute to student survey fatigue, or gather data that fails to provide actionable insights to improve programs and demonstrate impact.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis practical webinar will help participants build a strong foundation in selecting the right assessment method for the right purpose. Participants will explore the strengths and limitations of surveys, focus groups, and rubrics while learning how to align data collection strategies with program goals, learning outcomes, and desired evidence. From designing effective assessment questions to choosing the most appropriate instrument, attendees will gain strategies for collecting high-quality, student-centered data that drives meaningful decision-making.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eParticipants will leave with ready-to-use resources, including method selection checklists, question-writing tips, and additional tools to strengthen their assessment practice. Using a real-world student affairs program as a case study, the session will demonstrate how different assessment methods produce different types of evidence—and how selecting the right approach can lead to more meaningful findings, stronger program improvements, and more effective use of institutional resources.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e This webinar is designed for student affairs professionals who are new to assessment or looking to strengthen their foundational assessment skills.\u003c\/p\u003e\n\u003ch2\u003eTopics Covered\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eLeave the webinar prepared with strategies to confidently:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eSelect the most effective data collection method that aligns with your program goals and learning outcomes, so you gather meaningful evidence that supports continuous improvement and informed decision-making.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDesign simple, purposeful surveys that capture both direct and indirect measures of learning, so you can collect actionable data without contributing to survey fatigue.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCreate effective focus group scripts that encourage honest, meaningful conversations, helping you uncover insights that quantitative data alone can't provide.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUnderstand the essential components of a strong rubric so you can consistently measure impact, evaluate outcomes, and generate reliable assessment data.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eIdentify practical strategies to overcome common barriers to data collection, so you can build sustainable assessment practices and increase participation across your institution.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePresenter\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/Daniel_Kaczmarek_Headshot_Circle.png?v=1776265121\" width=\"100x100\" height=\"100x100\" alt=\"Headshot of Daniel J. Kaczmarek\" style=\"margin-top: 5px; margin-right: 10px; margin-bottom: 50px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDaniel J. Kaczmarek\u003c\/strong\u003e is the Director of Student Life Assessment and Research at the University at Buffalo, where he leads division-wide assessment, evaluation, and planning initiatives that advance co-curricular learning and enhance the student experience.\u003cbr\u003e\u003ca href=\"https:\/\/paper-clip.com\/pages\/presenter-bio-daniel-j-kaczmarek\" target=\"_blank\"\u003eClick here for full bio.\u003c\/a\u003e\u003c\/p\u003e","brand":"PaperClip Communications","offers":[{"title":"Default Title","offer_id":52166052708572,"sku":"AC2252 Assessment 101 10.07.26","price":429.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/10.07.26Assessment101.jpg?v=1785964251","url":"https:\/\/paper-clip.com\/products\/assessment-101-october-7-2026","provider":"PaperClip Communications","version":"1.0","type":"link"}