{"product_id":"open-houses-july-8-2026","title":"Open Houses – July 8, 2026","description":"\u003ch1\u003eWednesday, July 8, 2026\u003cbr\u003e2:00 – 3:15 pm ET\u003c\/h1\u003e\n\u003ch2\u003eCreate Experiences That Drive Engagement \u0026amp; Action With Today’s Students \u0026amp; Families\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\" class=\"p1\"\u003e\u003cstrong\u003eTurn Open House Registrations into Real Attendance and Real Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003eStudent behavior is shifting. Registrations no longer guarantee attendance, and more students are waiting until acceptance to visit campus—putting direct pressure on your enrollment funnel.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cstrong\u003eJoin us on July 8, 2026\u003c\/strong\u003e to learn how to adapt your strategy and create open house experiences that drive engagement, attendance, and action.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003eIn this session, you’ll learn how to:\u003c\/p\u003e\n\u003cul style=\"padding-left: 40px;\"\u003e\n\u003cli style=\"text-align: left;\" class=\"p1\"\u003eUse \u003cstrong\u003edata and marketing\u003c\/strong\u003e to boost event turnout\u003c\/li\u003e\n\u003cli style=\"text-align: left;\" class=\"p1\"\u003eClearly communicate \u003cstrong\u003ewhat makes your campus stand out\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: left;\" class=\"p1\"\u003eStrengthen \u003cstrong\u003ecampus partnerships\u003c\/strong\u003e for a seamless experience\u003c\/li\u003e\n\u003cli style=\"text-align: left;\" class=\"p1\"\u003eDeliver a \u003cstrong\u003ehigh-impact, customer-first visit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: left;\" class=\"p1\"\u003eMeasure success and improve through \u003cstrong\u003etargeted feedback\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cstrong\u003eMake every first impression count.\u003c\/strong\u003e You must know your audience to craft a first-class experience and create content that highlights your institution’s strengths and distinctions. Walk away with practical strategies to create engaging, relevant experiences that resonate with today’s students and families - so they don’t just show up, they move forward. \u003c\/p\u003e\n\u003ch2\u003eTopics Covered\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eGain crucial, actionable takeaways that will help you: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eIdentify the incremental details that are often overlooked when planning open houses and find solutions for improvement.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSet goals based on prior registration and attendance to motivate your team to drive registrations – use assessment and data to drive your decisions.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDiversify your marketing strategy to reach the pre-registration goal and increase show rate – ensure your strategy is truly reaching your intended audience, including parents and key influencers.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCreate relevant content during your event and find opportunities to promote your campus’s features.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eExplore potential, and sometimes overlooked, on-campus partnerships that will assist your team in recruiting the class.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eIdentify your pain points and find solutions with campus partners – gain proven solutions that have worked, so you don’t have to reinvent the wheel. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePresenter\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"100x100\" width=\"100x100\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/Kim_Shank_Circle.png?v=1717170839\" alt=\"Headshot of Kim Shank\" style=\"margin-top: 5px; margin-right: 10px; margin-bottom: 20px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eKim Shank\u003c\/strong\u003e serves as the Director of Admissions at Randolph-Macon College.\u003cbr\u003e\u003ca href=\"https:\/\/paper-clip.com\/pages\/presenter-bio-kim-shank\" target=\"_blank\"\u003eClick here for full bio.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eInvite your entire team for one low price!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLive 75-minute online session with carefully selected expert(s)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnlimited access for your entire team to view webinar recording for two years \u003cem\u003e(available after live event)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterials for your team (handouts, discussion questions, etc.)\u003c\/li\u003e\n\u003cli\u003eCertificate of completion for each participant\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size: 75%;\"\u003e\u003cem\u003eInstructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network\/server, email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 75%;\"\u003ePaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e at least two weeks in advance of your participation.\u003c\/p\u003e","brand":"PaperClip Communications","offers":[{"title":"Default Title","offer_id":50020833624284,"sku":"AC2224 Open Houses 07.08.26","price":429.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/07.08.26OpenHouses.jpg?v=1776267891","url":"https:\/\/paper-clip.com\/products\/open-houses-july-8-2026","provider":"PaperClip Communications","version":"1.0","type":"link"}