{"product_id":"student-affairs-social-media-july-13-2026","title":"Student Affairs \u0026 Social Media – July 13, 2026","description":"\u003ch1\u003eMonday, July 13, 2026\u003cbr\u003e2:00 – 3:15 pm ET\u003c\/h1\u003e\n\u003ch2\u003eBuild a Strategic Departmental Presence That Protects and Performs\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eWhile many social media sessions focus on individual “brand building” and chasing engagement metrics, this presentation takes a more strategic, department-first approach—one grounded in risk management, institutional alignment, and long-term impact.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eToday’s higher education professionals are navigating an “authenticity trap,” where personal expression can unintentionally blur with institutional representation. But the greater challenge isn’t individual missteps—it’s the lack of a cohesive, department-level strategy. Without clear guardrails, messaging becomes inconsistent, risk exposure increases, and opportunities to strengthen institutional reputation are lost.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJoin us on July 13, 2026 when our presenter will reframe social media as a\u003cstrong\u003e shared departmental asset\u003c\/strong\u003e, not an individual platform. Participants will learn how to shift from fragmented, personality-driven posting to a \u003cstrong\u003ecoordinated digital presence\u003c\/strong\u003e that:\u003cbr\u003e\u003c\/p\u003e\n\u003cul style=\"padding-left: 40px;\"\u003e\n\u003cli class=\"p1\"\u003eProtects the institution from reputational and legal risk\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eEnsures consistency across voices, platforms and staff\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eReduces anxiety around “what to post” or “what not to post”\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eStrengthens credibility with prospective students, families and stakeholders\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTopics Covered\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eGain crucial, actionable takeaways that will help you develop a pragmatic roadmap for strategic digital stewardship, including how to: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eEstablish clear boundaries between personal and professional presence, especially as the line between personal expression and institutional representation blurs.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCreate aligned messaging that reflects institutional priorities by distinguishing between posts that serve the ego versus those that serve the professional mission.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eEmpower staff to contribute without increasing risk exposure by maintaining a neutral, effective voice in an increasingly polarized digital landscape.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMitigate political risk by learning to critically assess the long-term impact of “political chatter” before engaging. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePresenter\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; margin-bottom: 20px; float: left;\" alt=\"Headshot of Pete Trentacoste\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/Peter_Trentacoste_Headshot_Circle.png?v=1746626039\" width=\"100x100\" height=\"100x100\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePete Trentacoste\u003c\/strong\u003e serves as the Executive Director of Residential Life at Louisiana State University, where he provides strategic leadership for programs and operations that enhance the residential student experience. \u003cbr\u003e\u003ca href=\"https:\/\/paper-clip.com\/pages\/presenter-bio-peter-trentacoste\" target=\"_blank\"\u003eClick here for full bio.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eInvite your entire team for one low price!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLive 75-minute online session with carefully selected expert(s)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnlimited access for your entire team to view webinar recording for two years \u003cem\u003e(available after live event)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterials for your team (handouts, discussion questions, etc.)\u003c\/li\u003e\n\u003cli\u003eCertificate of completion for each participant\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size: 75%;\"\u003e\u003cem\u003eInstructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network\/server, email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 75%;\"\u003ePaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email \u003ca href=\"mailto:email%20info@paper-clip.com\"\u003einfo@paper-clip.com\u003c\/a\u003e at least two weeks in advance of your participation.\u003c\/p\u003e","brand":"PaperClip Communications","offers":[{"title":"Default Title","offer_id":50021671043292,"sku":"AC2225 Student Affairs \u0026 Social Media 07.13.26","price":429.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/5171\/1405\/files\/07.13.26StudentAffairs_SocialMedia.jpg?v=1776268761","url":"https:\/\/paper-clip.com\/products\/student-affairs-social-media-july-13-2026","provider":"PaperClip Communications","version":"1.0","type":"link"}