Beyond Emails and Posters – On-Demand Training

Creative Marketing & Engagement Strategies to Re-Energize Student Participation

Across campuses nationwide, traditional engagement tactics are falling flat. Students are overwhelmed by constant digital noise — yet they still say they don’t know what’s happening and feel increasingly disconnected from campus life. Meanwhile, faculty and staff pour time into programs that struggle to attract attendees. The result is a growing gap between intention and impact.

Today’s students crave connection, clarity, and authenticity — but they’re tuning out communication that feels generic, repetitive or irrelevant. To reach them, campus professionals need fresh, student centered strategies that cut through the noise and rebuild trust. Our presenter will share a clear framework to prioritize engagement strategies that matter most and direct feedback from students about how they actually want to receive information — and what makes them pay attention. You’ll explore new approaches and rediscover overlooked methods that resonate with an ever changing student population.

Transform the way your campus communicates and feel empowered to rethink your marketing and engagement strategies with clarity, creativity, and confidence — so your programs reach the students who need them most.

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Explore how to thoughtfully move across engagement formats, including in person, virtual, and short form approaches, and how to determine which methods best fit different campus contexts, student populations, and constraints to increase attendance and participation by aligning your outreach with real student preferences.
• Draw on updated survey data, student advisory input, and higher education research, centered on student voices so you will be able to translate that insight into practical strategies that work across institution types and resource levels.
• Reduce communication fatigue with targeted, intentional messaging that stands out and intentionally focuses on purpose, audience, timing, and format, recognizing that effective engagement is designed strategically rather than relying on volume or visibility alone.
• Examine applicable approaches to assessing engagement efforts, helping you to better understand what influenced awareness, participation, or behavior change rather than relying on attendance alone.
• Move from reactive outreach to intentional, student-centered engagement that is realistic, inclusive, and sustainable.
• Rebuild community and belonging by creating more meaningful points of connection across campus.

Presenter

Ali Martin Scoufield is currently serving as the Interim Coordinator, Fraternity & Sorority Life at Baldwin Wallace University & Chief of Staff, Docs with Disabilities Initiative. She is a higher education professional with more than twenty-one years of experience advancing student engagement, success, and leadership development.
Click here for full bio.