Marketing Events to Students – On-Demand Training

Sale price$399.00


Engagement Strategies Beyond Emails & Social Media

Traditional ways to engage students are no longer achieving the same success. Students are overrun with emails, texts and social media. At the same time, they are expressing their frustration over never knowing what is going on and feeling disconnected from campus and peers.

It’s a dilemma. Campus faculty and staff plan events and no one attends. Students feel a loss of community. The result:  a lose-lose for everyone.

Our presenter shares feedback from students on ways they want to receive information and guides you as you re-imagine your communications and marketing strategies.

Find new – and reinvent old – ways of marketing to reach your ever-changing student population. Be solution focused with a creative mindset for success in your communication and outreach and engagement efforts.

Topics Covered

Gain crucial, actionable takeaways that will help you:

  • Learn specific strategies on how to engage with students around marketing of events and programs.
  • Explore ways to adapt traditional marketing strategies to current needs.
  • Outline ways to fuse new methods with current structures and budgets.
  • Unleash your creativity while continuing to stay laser-focused on results.


Ali Martin Scoufield (she/her) is a scholar-practitioner with twenty years of experience working and leading in higher education. Ali believes in the importance of blending research with practical application and demonstrates this as a Doctoral Teaching Fellow and Research Assistant at Cleveland State University (CSU). 
Click here for full bio.

Included When You Purchase

  • 90-minute online session with carefully selected expert(s)
  • Unlimited access to view webinar recording on demand
  • Materials for your team (handouts, discussion questions, etc.)
  • Certificate of completion for each participant
  • Weekly newsletter – What's Working on Campus

Instructions for access are available immediately upon checkout. You may share this On-Demand Training with any staff members from your campus community for unlimited viewing. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email

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