Successful Assessment for Student Affairs: A How-to Guide

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With an increased call for accountability and informed decision-making, student affairs professionals are being called upon to assess everything, from student learning outcomes to individual programs, activities and services. Assessment is a necessity to help us work smarter while best meeting campus community needs. Yet, many professionals have been searching for a resource that helps them conduct effective, efficient assessment — until now.

That's why we've developed Successful Assessment for Student Affairs: A How-to Guide. This 140+ page binder takes you through the assessment cycle, from developing your initial purpose to putting assessment data to use, in a user-friendly, interactive manner.

Topics Covered

Inside you'll find worksheets, how-to pieces, handouts, checklists and more to help you plan and implement a successful assessment process. Successful Assessment for Student Affairs includes the following pieces:

  • Where do I start? – Developing a purpose and conceptual framework for the scope of your assessment project
  • Strategies to consider – The role of CAS Standards and others
  • Finding your resources on campus – Discovering the untapped wells of data already collected on your campus
  • Ethical and political considerations – IRB, proper use of data, maintaining confidentiality
  • Developing learning outcomes related to your purpose – Formulas to use, practice writing
  • How to gather data – Choosing the best method to serve your purpose, qualitative vs. quantitative, etc.
  • Using focus groups, surveys and rubrics – With practice activities
  • Survey design – And addressing survey fatigue
  • Analyzing and interpreting your data – Tips and activities to show you how
  • How to code qualitative data – Strategies to share
  • Sharing and using collected data – Determining your audience and their informational needs
  • Closing the loop – Strategies for planning continual assessment

You'll also find information on these important assessment topics:

  • Creating a culture of assessment on your campus
  • Where to find campus data
  • Staffing, time and other practical considerations
  • Working with an assessment team

    What’s Included

    Hands-on Assessment Tools! This binder provides hands-on, interactive tools to help you and your team conduct effective, efficient assessment projects. They include:

    • How-to guides
    • Worksheets
    • Handouts
    • Case studies
    • Checklists
    • And much more!

    Assessment Expertise: We're very pleased to have worked on this resource with assessment expert Dr. Kimberly Yousey-Elsener, currently the Director of Student Affairs Assessment and Solutions for Engagement (SAASE) at Binghamton University and Past-chair of ACPA's Commission for Assessment.

    Plus, your purchase also includes a site license to share with your staff and campus community!

    Two Versions to Choose From

    1. Printed with Digital Download – includes a printed copy of this resource as well as digital access to the enclosed materials and accompanying license to share with your campus community.  Price includes $9 shipping fee.

    2. Digital Download Only – includes digital access to this resource and accompanying license to share with your campus community.

    Upon purchase, the instructions for downloading this resource will be immediately available. For questions, email

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