Friday, November 15, 2024
11:00 am – 12:30 pm ET

Create a First-Class Customer Experience for Yield & Preventative Melt

It is known that students who physically visit campus are much more likely to enroll than those who do not, yet doing so in an authentic and engaging way with a high amount of competition is the challenge.

As prospective students continue to apply to more and more colleges each year, application numbers are increasing, and yield rates are declining. Engaging admitted students is imperative to yield and there are many different strategies institutions can use. 

Join us on Friday, November 15, 2024 and hear from our expert presenter on various challenges and opportunities associated with working to meet the needs of students, while striving to engage them through impactful experiences. Engage your admitted students programmatically, communicate with them effectively, and strategize successfully for yield and preventative melt.    

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Personalize the student visit by utilizing unique opportunities to showcase your campus so students have no decision other than to attend your institution. 
• Incorporate industry best practices to create a first-class, unique experience for your admitted students.
• Explore best practices for collaborating with campus partners to enhance the student experience.
• Create a seamless approach to help alleviate frustration for admitted students.  
• Utilize current students in the program planning and execution of your initiatives to further distinguish your programs.
• Implement creative and entertaining ideas for the event.
• Analyze your registration data to incorporate and address the needs and/or wants to your programming (i.e. FAFSA non-filers).   

Presenter

Kim Shank serves as the Director of Admissions at Randolph-Macon College.
Click here for full bio.