Thursday, November 19, 2026
2:00 – 3:15 pm ET

Practical, Data-Driven Social Media Communication Strategies That Transform & Strengthen Campus Connections

Across higher education, alumni and communication teams are being asked to reach more students, engage more alumni, and strengthen campus connection in an environment where attention is scarce and digital habits shift constantly. Many institutions still rely on instinct, tradition, or “what feels right” instead of what the data shows.

Join us on November 19, 2026, as our expert presenters share the practical, evidence-based strategies they used to rebuild their entire social media presence using a disciplined, year long audit and student worker driven storytelling approach. Their focused alumni engagement strategy resulted in significant, measurable growth. Their social media accounts saw dramatic improvement from FY24 to FY26 with a reach increase of 1,316%, interactions increase of 2,367% and a net followers increase of 390%.

Harness the opportunity to engage alumni in a meaningful way to ensure that you are building the strongest and most connected alumni. Build a more connected alumni community ready to give back with their time, talent and treasure.

Topics Covered

Gain the tools and strategies you need to help you:

• Replace instinct with a disciplined audit and data to turn a scattered social media presence into one with significant growth.
• Empower student workers to tell your campus story with authenticity and creativity.
• Engage alumni strategically by focusing on content that builds pride, nostalgia and connection.
• Evaluate results continuously to refine your communication plan and sustain growth.

Presenter

Dr. Katie G. Burke serves as the Assistant Vice President of Alumni and Community Engagement for Florida Atlantic University located in Boca Raton, Florida.
Click here for full bio.

Invite your entire team for one low price!

• Live 75-minute online session with carefully selected expert(s)
  
• Unlimited access for your entire team to view webinar recording for two years (available after live event)
• Materials for your team (handouts, discussion questions, etc.)
• Certificate of completion for each participant
  

Instructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at info@paper-clip.com or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.

PaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email info@paper-clip.com at least two weeks in advance of your participation.