Assessment 101 – On-Demand Training

Strategies for Collecting High-quality, Student-centered Data That Drives Meaningful Decision-making

Many colleges and universities recognize the importance of assessment, but collecting meaningful data remains a common challenge. Too often, staff are unsure where to begin, rely on familiar tools like surveys that contribute to student survey fatigue, or gather data that fails to provide actionable insights to improve programs and demonstrate impact.

This practical webinar will help participants build a strong foundation in selecting the right assessment method for the right purpose. Participants will explore the strengths and limitations of surveys, focus groups, and rubrics while learning how to align data collection strategies with program goals, learning outcomes, and desired evidence. From designing effective assessment questions to choosing the most appropriate instrument, attendees will gain strategies for collecting high-quality, student-centered data that drives meaningful decision-making.

Participants will leave with ready-to-use resources, including method selection checklists, question-writing tips, and additional tools to strengthen their assessment practice. Using a real-world student affairs program as a case study, the session will demonstrate how different assessment methods produce different types of evidence—and how selecting the right approach can lead to more meaningful findings, stronger program improvements, and more effective use of institutional resources.

Note: This webinar is designed for student affairs professionals who are new to assessment or looking to strengthen their foundational assessment skills.

Topics Covered

Leave the webinar prepared with strategies to confidently:

• Select the most effective data collection method that aligns with your program goals and learning outcomes, so you gather meaningful evidence that supports continuous improvement and informed decision-making.
• Design simple, purposeful surveys that capture both direct and indirect measures of learning, so you can collect actionable data without contributing to survey fatigue.
• Create effective focus group scripts that encourage honest, meaningful conversations, helping you uncover insights that quantitative data alone can't provide.
• Understand the essential components of a strong rubric so you can consistently measure impact, evaluate outcomes, and generate reliable assessment data.
• Identify practical strategies to overcome common barriers to data collection, so you can build sustainable assessment practices and increase participation across your institution.
  

Presenter

Daniel J. Kaczmarek is the Director of Student Life Assessment and Research at the University at Buffalo, where he leads division-wide assessment, evaluation, and planning initiatives that advance co-curricular learning and enhance the student experience.
Click here for full bio.