Thursday, June 18, 2026
11:00 am– 12:15 pm ET

Training Tour Guides To Create Strong First Impressions To Convert & Yield Prospective Students

Colleges depend on admissions tour guides to deliver powerful first impressions, offering prospective students and their families an authentic, personal window into campus life. But without the right structure and strategy, tour guide programs can struggle with inconsistency, lack of representation, and inefficient use of resources, ultimately weakening your campus visit experience and limiting your ability to convert and yield students.

Join us on June 18, 2026, for an insightful session with our expert presenter who will share proven, practical strategies to elevate the quality and impact of your campus tours. You’ll walk away with actionable approaches to strengthen your program, enhance campus perception, and drive measurable recruitment results.

Discover how establishing clear expectations, refining recruitment and training practices, and intentionally engaging your tour guides can transform your program into a high-impact recruitment asset. Consistently deliver exceptional experiences and support your institution’s enrollment goals.

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Put your institution’s best foot forward by empowering student leaders to represent your institution with confidence, professionalism, and polished communication skills.
• Implement a comprehensive training curriculum that elevates tour guide communication, storytelling and presentation impact - give them the confidence they need to facilitate a tour visitors won’t forget.
• Strengthen performance monitoring and feedback practices to drive continuous growth, for both your tour guides and the overall campus visit experience.
• Streamline scheduling and logistics to reduce operational strain and ensure consistent, high-quality tour delivery.
• Advance inclusivity and accessibility by embedding equitable practices into your recruitment and training strategies.
• Differentiate your campus experience by equipping tour guides to deliver seamless, compelling tours that reinforce students’ and families’ decision to choose your institution.
  

Presenter

Kim Shank serves as the Director of Admissions at Randolph-Macon College
Click here for full bio.

Invite your entire team for one low price!

• Live 75-minute online session with carefully selected expert(s)
  
• Unlimited access for your entire team to view webinar recording for two years (available after live event)
• Materials for your team (handouts, discussion questions, etc.)
• Certificate of completion for each participant
  

Instructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at info@paper-clip.com or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.

PaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email info@paper-clip.com at least two weeks in advance of your participation.