Thursday, June 5, 2025
2:00 – 3:30 pm ET

Collaborative Approaches to Ensure Recruitment, Engagement and Retention of Students

Experts agree: Student Affairs staff must consider themselves as enrollment professionals, even as they seek to create and run programs that will keep current students engaged.

Strategic cross-division recruitment and retention partnerships are required to achieve enrollment goals, as competition for new students is at an all-time high and the role of enrollment management in higher education has never been more critical. All facets of campus life are important to prospective students in making their final decision about where to attend college – both inside and outside the classroom.

Explore critical connection points of opportunity between student affairs and enrollment management. Join us on June 5, 2025 when our expert presenter will share retention strategies, partnership opportunities and recruitment plans that cross divisions and work seamlessly together.

Positively affect retention and enrollment goals in a cost-effective way.

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Describe the current state of student recruitment challenges.
• Identify challenges with existing retention models.
• Implement recruitment strategies designed to match the ideal student for your institution.
• Develop a collaborative partnership between Student Affairs and Enrollment to attract, enroll, progress, retain and increase incoming classes and ensure you meet enrollment and graduation goals.
• Implement marketing strategies to assist with enrollment and retention challenges.
• Learn how to examine your staff configurations and personnel to determine if you have the right people in the right seats, going in the right direction, together, given current and upcoming trends in enrollment.
• Positively affect retention, engagement and enrollment goals in a cost-effective way while maintaining the academic integrity and mission of your institution.
  

Presenter

Dr. Gregory J. (Greg) Nayor brings over 24 years of professional experience in higher education to his current role at La Salle as the vice president for enrollment management and marketing.
Click here for full bio.