Thursday, January 23, 2025
2:00 – 3:15 pm ET

Get Them to Attend Campus Events & Build Community

One key challenge we face in engaging students with campus events is communication fatigue. With students receiving a constant stream of emails, notifications, and social media updates, it’s no wonder they often feel overwhelmed. In this environment, it’s hard for event invitations to stand out, no matter how valuable we know these opportunities to be. Many of us feel frustrated seeing carefully crafted messages go unnoticed—especially when we know the impact these experiences can have on students. Communication overload can lead to disengagement, making them more likely to tune out events that could contribute meaningfully to their sense of connection and belonging.

Join us on January 23, 2025 when our presenter will explore creative marketing strategies that are essential for engagement. Capture attention and make students feel personally connected to what’s happening on campus. By embracing innovative methods, you can make events feel more relevant and exciting.

As professionals, you know that your programs help build community, but it can be disheartening when that message doesn’t resonate with students. Address this gap to help foster engagement and make campus events a space where students feel valued.

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Think creatively and outside-the-box about marketing and how you engage with students to capture their attention and draw them to your programs and events. 
• Learn how to create benefit-driven and student-centric marketing messages, so students believe the opportunity to participate will be helpful to them. 
• Incorporate ways to bring the group of students back together after the event to help build on the community that has been created - repeat interactions can lead to valuable relationship building. 
• Create anticipation by using creative incentives and student-centric strategies. 
• Use assessment to determine if the event is worth the time, money, and energy to help narrow down the types of event that students are looking for. Instead of planning based on events staff think could be interesting, assessment allows for a genuine understanding of student wants. 
  

Presenter

Dr. Sara Weinstein currently serves as Assistant Dean of Students and Director of Residence Life at Randolph-Macon College located in Ashland Virginia.
Click here for full bio.

Included When You Register

Invite your entire team for one low price!

• Live 75-minute online session with carefully selected expert(s)
• Access for your entire team for one low price
• Unlimited access to view webinar recording on demand (available after live event)
• Materials for your team (handouts, discussion questions, etc.)
• Certificate of completion for each participant
• Weekly newsletter – What's Working on Campus

Instructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at info@paper-clip.com or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.

PaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email info@paper-clip.com at least two weeks in advance of your participation.