Description
Get Them to Attend Campus Events & Build Community
One key challenge we face in engaging students with campus events is communication fatigue. With students receiving a constant stream of emails, notifications, and social media updates, it’s no wonder they often feel overwhelmed. In this environment, it’s hard for event invitations to stand out, no matter how valuable we know these opportunities to be. Many of us feel frustrated seeing carefully crafted messages go unnoticed—especially when we know the impact these experiences can have on students. Communication overload can lead to disengagement, making them more likely to tune out events that could contribute meaningfully to their sense of connection and belonging.
Our presenter explores creative marketing strategies that are essential for engagement. Capture attention and make students feel personally connected to what’s happening on campus. By embracing innovative methods, you can make events feel more relevant and exciting.
As professionals, you know that your programs help build community, but it can be disheartening when that message doesn’t resonate with students. Address this gap to help foster engagement and make campus events a space where students feel valued.
Topics Covered
Gain crucial, actionable takeaways that will help you:
- Think creatively and outside-the-box about marketing and how you engage with students to capture their attention and draw them to your programs and events.
- Learn how to create benefit-driven and student-centric marketing messages, so students believe the opportunity to participate will be helpful to them.
- Incorporate ways to bring the group of students back together after the event to help build on the community that has been created - repeat interactions can lead to valuable relationship building.
- Create anticipation by using creative incentives and student-centric strategies.
- Use assessment to determine if the event is worth the time, money, and energy to help narrow down the types of event that students are looking for. Instead of planning based on events staff think could be interesting, assessment allows for a genuine understanding of student wants.
Presenter
Dr. Sara Weinstein currently serves as Assistant Dean of Students and Director of Residence Life at Randolph-Macon College located in Ashland Virginia.
Click here for full bio.
Included When You Purchase
- 75-minute online session with carefully selected expert
- Unlimited access to view webinar recording on demand
- Materials for your team (handouts, discussion questions, etc.)
- Certificate of completion for each participant
- Weekly newsletter – What's Working on Campus
Instructions for access are available immediately upon checkout. You may share this On-Demand Training with any staff members from your campus community for unlimited viewing. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.
