Description
Create Experiences That Drive Engagement & Action With Today’s Students & Families
Turn Open House Registrations into Real Attendance and Real Results
Student behavior is shifting. Registrations no longer guarantee attendance, and more students are waiting until acceptance to visit campus—putting direct pressure on your enrollment funnel.
Learn how to adapt your strategy and create open house experiences that drive engagement, attendance, and action.
In this session, you’ll learn how to:
- Use data and marketing to boost event turnout
- Clearly communicate what makes your campus stand out
- Strengthen campus partnerships for a seamless experience
- Deliver a high-impact, customer-first visit
- Measure success and improve through targeted feedback
Make every first impression count. You must know your audience to craft a first-class experience and create content that highlights your institution’s strengths and distinctions. Walk away with practical strategies to create engaging, relevant experiences that resonate with today’s students and families - so they don’t just show up, they move forward.
Topics Covered
Gain crucial, actionable takeaways that will help you:
- Identify the incremental details that are often overlooked when planning open houses and find solutions for improvement.
- Set goals based on prior registration and attendance to motivate your team to drive registrations – use assessment and data to drive your decisions.
- Diversify your marketing strategy to reach the pre-registration goal and increase show rate – ensure your strategy is truly reaching your intended audience, including parents and key influencers.
- Create relevant content during your event and find opportunities to promote your campus’s features.
- Explore potential, and sometimes overlooked, on-campus partnerships that will assist your team in recruiting the class.
- Identify your pain points and find solutions with campus partners – gain proven solutions that have worked, so you don’t have to reinvent the wheel.
Presenter
Kim Shank serves as the Director of Admissions at Randolph-Macon College.
Click here for full bio.
Included When You Purchase
- 75 or 90-minute online session with carefully selected expert(s)
- Unlimited access to view session recording for two years
- Materials for your team (handouts, discussion questions, etc.)
- Certificate of completion for each participant
Instructions for access are available immediately upon checkout. You may share this On-Demand Training with any staff members from your campus community. For information about licensing this training for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.
