Wednesday, July 8, 2026
2:00 – 3:15 pm ET

Create Experiences That Drive Engagement & Action With Today’s Students & Families

Turn Open House Registrations into Real Attendance and Real Results

Student behavior is shifting. Registrations no longer guarantee attendance, and more students are waiting until acceptance to visit campus—putting direct pressure on your enrollment funnel.

Join us on July 8, 2026 to learn how to adapt your strategy and create open house experiences that drive engagement, attendance, and action.

In this session, you’ll learn how to:

• Use data and marketing to boost event turnout
• Clearly communicate what makes your campus stand out
• Strengthen campus partnerships for a seamless experience
• Deliver a high-impact, customer-first visit
• Measure success and improve through targeted feedback

Make every first impression count. You must know your audience to craft a first-class experience and create content that highlights your institution’s strengths and distinctions. Walk away with practical strategies to create engaging, relevant experiences that resonate with today’s students and families - so they don’t just show up, they move forward. 

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Identify the incremental details that are often overlooked when planning open houses and find solutions for improvement.
• Set goals based on prior registration and attendance to motivate your team to drive registrations – use assessment and data to drive your decisions.
• Diversify your marketing strategy to reach the pre-registration goal and increase show rate – ensure your strategy is truly reaching your intended audience, including parents and key influencers.
• Create relevant content during your event and find opportunities to promote your campus’s features.
• Explore potential, and sometimes overlooked, on-campus partnerships that will assist your team in recruiting the class.
• Identify your pain points and find solutions with campus partners – gain proven solutions that have worked, so you don’t have to reinvent the wheel. 
  

Presenter

Kim Shank serves as the Director of Admissions at Randolph-Macon College.
Click here for full bio.

Invite your entire team for one low price!

• Live 75-minute online session with carefully selected expert(s)
  
• Unlimited access for your entire team to view webinar recording for two years (available after live event)
• Materials for your team (handouts, discussion questions, etc.)
• Certificate of completion for each participant
  

Instructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at info@paper-clip.com or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.

PaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email info@paper-clip.com at least two weeks in advance of your participation.