Open Houses – On-Demand Training

Create a First Impression that Distinguishes Your Institution From the Rest

Pivoting and responding to the relevant needs and wants of prospective students is a necessity for admissions staff members. Particularly with open houses, we have seen a shift in the commitment to actually attend an event, even after registering to participate. The lack of attendance at these open houses puts direct stress on your funnel. As we are seeing in the industry, many students do not visit a school unless they have been accepted. This mindset must be taken into consideration as you work to cultivate registrations and get students to attend. 

Our presenter will engage in a lively discussion and explore strategies for improving: 

• Data analytics
• Marketing
• What makes your campus unique
• Improving on-campus partnerships
• Creating a first-class customer service experience 
• Surveying to determine impact

Explore goals and modalities, evaluate whether or not you are delivering engaging content and identify pain points in your event experience that you can improve. Ensure you are reaching your target audience and that you are delivering the message you want attendees to walk away with – maintain relevance to where you are in the enrollment funnel and create space for families and their needs. Create a lasting first impression that will impact the current class, as well as your ability to recruit the next class. 

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Identify the incremental details that are often overlooked when planning open houses on your campus and find solutions for improvement. 
• Set goals based on prior registration and attendance to motivate your team to drive registrations – use assessment and date to drive your decisions. 
• Diversify your marketing strategy to reach the pre-registration goal and increase show rate. 
• Create relevant content during your event and find opportunities to promote your campus’s features. 
• Explore potential, and sometimes overlooked, on-campus partnerships that will assist your team in recruiting the class. 
• Identify your pain points and find solutions with campus partners – gain proven solutions that have worked, so you don’t have to reinvent the wheel.
  

Presenter

Kim Shank serves as the Director of Admissions at Randolph-Macon College.
Click here for full bio.