Monday, July 13, 2026
2:00 – 3:15 pm ET

Build a Strategic Departmental Presence That Protects and Performs

While many social media sessions focus on individual “brand building” and chasing engagement metrics, this presentation takes a more strategic, department-first approach—one grounded in risk management, institutional alignment, and long-term impact.

Today’s higher education professionals are navigating an “authenticity trap,” where personal expression can unintentionally blur with institutional representation. But the greater challenge isn’t individual missteps—it’s the lack of a cohesive, department-level strategy. Without clear guardrails, messaging becomes inconsistent, risk exposure increases, and opportunities to strengthen institutional reputation are lost.

Join us on July 13, 2026 when our presenter will reframe social media as a shared departmental asset, not an individual platform. Participants will learn how to shift from fragmented, personality-driven posting to a coordinated digital presence that:

• Protects the institution from reputational and legal risk
• Ensures consistency across voices, platforms and staff
• Reduces anxiety around “what to post” or “what not to post”
• Strengthens credibility with prospective students, families and stakeholders
  

Topics Covered

Gain crucial, actionable takeaways that will help you develop a pragmatic roadmap for strategic digital stewardship, including how to: 

• Establish clear boundaries between personal and professional presence, especially as the line between personal expression and institutional representation blurs.
• Create aligned messaging that reflects institutional priorities by distinguishing between posts that serve the ego versus those that serve the professional mission.
• Empower staff to contribute without increasing risk exposure by maintaining a neutral, effective voice in an increasingly polarized digital landscape.
• Mitigate political risk by learning to critically assess the long-term impact of “political chatter” before engaging. 
  

Presenter

Pete Trentacoste serves as the Executive Director of Residential Life at Louisiana State University, where he provides strategic leadership for programs and operations that enhance the residential student experience.
Click here for full bio.

Invite your entire team for one low price!

• Live 75-minute online session with carefully selected expert(s)
  
• Unlimited access for your entire team to view webinar recording for two years (available after live event)
• Materials for your team (handouts, discussion questions, etc.)
• Certificate of completion for each participant
  

Instructions for live webinar access for your group are provided to you immediately upon checkout. Instructions for accessing the on-demand recording will be emailed to you approximately 24 hours following the live webinar. Feel free to contact us at info@paper-clip.com or 1-866-295-0505 with any questions. For information about licensing this webinar for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.

PaperClip Communications welcomes persons with disabilities to join our webinars. If you anticipate needing an accommodation or have questions about the online access provided, please email info@paper-clip.com at least two weeks in advance of your participation.