Tuesday, December 9, 2025
11:00 am – 12:30 pm ET

Create Strong Campus Visit Experiences & Improve Enrollment Efforts

Colleges and universities are facing marketing headwinds perhaps never seen before. Between rebuilding from the pandemic, changing federal pressure and legislation, shaken public confidence, and a shrinking demographic, recruitment has never been harder. Getting students to enroll is not simple – it requires a dedicated and consistent marketing presence that culminates with a strong campus visit experience. The responsibility for forming that experience is on our student ambassadors and tour guides. Finding the right people to do perhaps the most important job on campus, and then to train them appropriately, requires time and thought. It can feel like an endless cycle of interviews and guesswork.

Join us on December 9, 2025 when our presenter will help enrollment professionals identify the best ways to market and recruit for new tour guides and then, once they are hired, implement a training program that works. Create a team and culture for success!

Topics Covered

Gain crucial, actionable takeaways that will help you:

• Identify challenges within your existing recruitment plan and develop intentional strategies to overcome them.
• Promote buy-in and ownership from your current Student Ambassador team to recruit, select, and train prospective new student ambassadors.
• Ensure your team are true ambassadors of the campus to help eliminate summer melt, improve retention and engage prospective students from the moment they arrive on campus.
• Create strategic student ambassador program recruitment initiatives so you can build engagement and intentional touchpoints during your recruitment process and year-round, tiered training efforts.
• Foster a culture of excellence and evaluation within the ambassador program by empowering your student leaders to serve as professional representatives of your institution and your department.
• Take away best practices for student ambassador recruitment, selection, development, and customer service training. 

Presenter

Dr. Greg Nayor brings over 24 years of professional experience in higher education to his current role at La Salle as the vice president for enrollment management and Marketing.
Click here for full bio.