Description
Create Strong First Impressions to Convert & Yield Prospective Students
Colleges often rely on admissions tour guides to offer prospective students and their families a strong first impression of campus through a personal, authentic glimpse into campus life. However, several challenges are associated with this practice when it comes to managing tour guides, including issues related to consistency, meeting the needs of all students, and resource management. Overall, these challenges can negatively impact your campus visit experience and ability to convert and/or yield prospective students.
Our expert presenter will discuss strategies for improving the quality of your campus tours so you can significantly enhance recruitment efforts and campus perception. Apply baseline strategies and modifications to achieve your institution’s desired outcomes.
By providing consistent expectations, recruitment, training, and engagement with tour guides, will make significant improvements to your overall program.
Topics Covered
Gain crucial, actionable takeaways that will help you:
- Foster a culture of excellence within your tour guides by empowering your student leaders to serve as professional representatives of your institution and your department.
- Explore a comprehensive training curriculum that will help your tour guides improve their communication and presentation skills.
- Improve your performance monitoring and feedback tips so you can continue to see growth and development in your tour guides and your campus tours overall.
- Overcome scheduling and logistical challenges.
- Engage in recruitment and training efforts that meet the needs of today's students and families.
- Set your campus apart from others – reinforce students’ and their families’ decision to choose your campus for their higher education experience by preparing your tour guides to provide a seamless presentation of everything your campus has to offer.
Presenter
Kim Shank serves as the Director of Admissions at Randolph-Macon College.
Click here for full bio.
Included When You Purchase
- 90-minute online session with carefully selected expert(s)
- Unlimited access to view session recording for two years
- Materials for your team (handouts, discussion questions, etc.)
- Certificate of completion for each participant
Instructions for access are available immediately upon checkout. You may share this On-Demand Training with any staff members from your campus community. For information about licensing this training for unlimited distribution on your institution’s internal network/server, email info@paper-clip.com.
