When colleges and universities are in a position to offer a robust, integrated curriculum of digital badges, certificates and micro-credentials, they stand a greater chance of driving revenue through increased enrollment of non-traditional students, higher retention rates, and greater employment opportunities for their students. Anne Reed, the Director of Micro-Credentials at the University of Buffalo (NY), shares information about how to implement a successful micro-credential and digital badge program on your campus with this Q&A…

Q: Do the micro-credentials appear on your transcripts?
A: Our credit bearing micro-credentials are noted on the academic transcript.

Q: Is it just faculty that proposes the badges or do administrators also create and submit proposals?
A: At UB faculty and professional staff can propose/develop/oversee a micro-credential.

Q: What are the differences between micro-credentials and traditional certificates?
A: In New York state, a certificate program has a designated number of credits (usually 15-18) and goes through SUNY and State Ed for approval. Micro-credentials have less credits (at UB, no more than 11), always have a non-credit, experiential component and are issued digitally.

Q: How do you market your micro-credentials and how many learners do you have?
A: Through the Credly system we can see all kinds of analytics, including where the learner shared their badge, how many views, etc.

You can find out much more from Anne Reed and Dr. Mindy S. Kole, an Associate Professor of Business at the State University New York Ulster, about implementing your own campus digital badge and micro-credentials program with our On-Demand Training entitled Micro-Credentials and Digital Badges: Implement and Maintain a Robust Program on Your Campus to Advance Enrollment, Retention and Revenue. Click here to learn more.