Increase Transfer Enrollment – On-Demand Training

Strengthen Pipelines & Build a Student-centered, Data-driven, and Cost-effective Admissions Strategy

Nearly 1.2 million students transferred to a new institution in Fall 2024, which is 4% higher than Fall 2023 and 8% higher than Fall 2022 (National Student Clearinghouse, 2025). As a result, transfer learners remain an essential component of today’s sustainable enrollment strategy.

Transfer behavior often differs significantly from that of first-time, full-time students, requiring institutions to adopt distinct recruitment, communication, and support approaches. Limited staffing, competing priorities, and resource constraints can make it challenging to provide transfer students with the guidance they need. These students frequently encounter unique barriers throughout the application, credit evaluation, and enrollment process. Barriers that can directly impact their decision making and persistence.

Our expert presenters will explore a low-cost, strategic transfer admissions roadmap that you can adopt to your campus. This highly effective, campus-wide model, which has increased enrollment of new transfer students on their main campus by approximately 20%, distributes support across key departments. By empowering collaborators across academic and student support units, they have created a coordinated network that strengthens the transfer experience and drives enrollment.

Work collaboratively with campus partners to ensure a seamless transfer enrollment experience by intentionally identifying and removing systemic obstacles, while designing a streamlined student-centered pathway from inquiry to enrollment. 

Topics Covered

Gain crucial, actionable takeaways that will help you: 

• Map and audit the full transfer student journey to pinpoint and remove barriers, ensuring a streamlined, student-focused pathway from inquiry to enrollment.
• Leverage institutional data to identify and strengthen transfer pipelines and build a student-centered, data-driven, and cost-effective admissions strategy.
• Develop and sustain robust partnerships with community colleges.
• Identify and empower “transfer champions” as you collaborate to assign clear points of contact throughout the institution for each phase of the transfer process.
• Foster a transfer-receptive campus culture by building a coordinated network across academic and student-support units, enhancing the transfer experience and supporting your enrollment objectives.
• Advocate for transparent and timely transfer credit evaluations. 
  

Presenters

Stefanie Norris, Ed.D, serves as the Director of Strategic Enrollment Initiatives and Transfer Pathways at the University of North Carolina Wilmington (UNCW). In this role, she oversees the Office of Military Affairs, Student-Athlete Support Services, and leads campus-wide efforts to support transfer and re-enrolling students. Click here for full bio.

Jessica Shelton is a higher education leader with more than 14 years of experience in transfer admissions and enrollment management. She currently serves as the Associate Director of Transfer Admissions at the University of North Carolina Wilmington, where she leads strategic initiatives to strengthen transfer pathways and enhance the student enrollment experience. Click here for full bio.